CLIENT: Star Group Live
LOCATION: Battersea Park, London
When the NFL comes to London, it does so in style. A last-minute call from Star Group Live saw us once again at the impressively redeveloped Battersea Power Station, on the south bank of the River Thames, to photograph the Minnesota Vikings Fanzone on a beautifully sunny autumn afternoon.
Star Group had been tasked with providing several StarBoxes to house brand activations, including the Vikings Museum and Merchandise Store. Our role was to capture vibrant and dynamic photographs, along with a short case study video for social media, showcasing the versatility and brand-ability of the StarBox system — both in terms of exterior branding and interior fit-out. We also aimed to show the units within the wider context of the Fanzone and its stunning location adjacent to Battersea Park, including fans enjoying the game on the big screen and taking part in the various free activities.
While fulfilling the brief for Star Group, we also took the opportunity to document other exciting aspects of the Fanzone, such as the multiple big screens showing the game between the Vikings and the Cleveland Browns at Tottenham Hotspur Stadium. We captured images of the Vikings-themed seating area and visitors participating in free interactive experiences, including vertical jump, throwing, kicking, and jumping challenges within purpose-built nets.
Our thanks go to sports branding agency IMG for their accreditation and on-site support.
At Simon Turner Photography, we specialise in producing professional event photography and video case study content for brand agencies and event suppliers.
